Design + Development of Audi’s first interactive catalogue featuring their next big thing: the Audi A1.
The client’s question: do we still need print catalogues? Hamburg agency Phillip und Keuntje answered: yes, of course, but in addition we need to use new digital channels in order to open ourselves to a new clientele. The result: a digital expansion of the print catalogue for the AUDI A1, coded into a nice and graphically loaded application for the first generation iPAD launched in 2010.
With many features to explore and interact with, the user dives into the world of Audi’s next big thing, and get’s all the cars information, features etc. One feature highlight is a coded parallax effect, giving the pages transitions a smooth fusion effect. Morely, the A1 shown in the app can be customized thoughout all contents, and as an bonus, the car can be driven in virtualy using the iPAD’s tilting features to steer.
