Development of an CRM tool inviting users to constuct and personalize their own dream route anywhere on the world.
Users can construct their own personal dream route on the microsite with the help of a map application. And maybe win the chance to actually test drive a new Audi on that route. Each route can be supplemented with pictures and facts and the community can rate coolness of the route thanks to a voting functionality. The winning drives were documented with videos, interviews, and statistics both on the site and on Audi TV. A time machine takes the user to the individual locations and a virtual tour takes users through the history of Global Drives.
A complex Flash application was developed especially for the project that could show clusters and route details on every stage of the zoom functionality. A net based backend system acted as an intersection point for image databases, dealer search, customer data, sweepstakes and the MapPoint Webservice. It is a stable yet flexible system that allows for easy and comfortable generation and management of all content.
