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selected cases from 1996 to present
Date
2011
Client
AUDI AG
Agency
RAZORFISH BERLIN
Tasks
Conceptual Design

AUDI Q3

Design concept for the online launch campaign of the new Audi Q3, hosted exclusively on Youtube.

q3_1120

Less is a sexy concept.

Online Campaign for the Launch the new Audi Q3. The strategy: Fish where the fish are – therefore the Audi Q3 was presented where the users are. Instead of another microsite, we created a unique YouTube Special: a visual experience that uses the social media features of YouTube perfectly. The history of the Audi Q3 is told from two different perspectives:

From a visionary mastermind’s point of view and from the engineers at Audi that have also entered new grounds with the Q3. By combining advanced thoughts with interactive tools, we created online entertainment with a high fun factor and a strong connection to social media.

Initial design comps

nassau_ribbon_ohi_101111_s01

nassau_ribbon_ohi_101111_s03

nassau_ribbon_ohi_101111_s08

ribbon_switch_s01

ribbon_switch_s04

Designs of the final site

01_intro

02_introstage_car

02_introstage_p

03_design_c1
04_mobility_c

05_space_c

AUDI VdT
AUDI VdT
AUDI AG
branding, Interface, mobile, storytelling
AUDI VdT
AUDI Q3
AUDI Q3
AUDI AG
branding, Campaign, E-Commerce, Interface, mobile, social media
AUDI Q3
AUDI Motorsport
AUDI Motorsport
AUDI AG
branding, Interface, social media
AUDI Motorsport
Do Your Own Burger
Do Your Own Burger
Mc Donald's Germany
branding, Campaign, Interface, social media
Do Your Own Burger
Lamborghini Super Trofeo
Lamborghini Super Trofeo
Lamborghini
branding, Identity
Lamborghini Super Trofeo
NEXT BEETLE PITCH COMPS
NEXT BEETLE PITCH COMPS
VOLKSWAGEN AG
branding, Campaign, E-Commerce, Interface, mobile, social media
NEXT BEETLE PITCH COMPS
MINI PITCH COMPS
MINI PITCH COMPS
BMW AG
branding, Campaign, Identity, Interface, mobile
MINI PITCH COMPS
Lamborghini .com
Lamborghini .com
Lamborghini
branding, Identity
Lamborghini .com
AUDI A1 e-catalogue
AUDI A1 e-catalogue
AUDI AG
branding, Identity, Interface
AUDI A1 e-catalogue
Oman Air
Oman Air
OMAN AIR
branding, Campaign, Interface
Oman Air
KRANKE-KASSE
KRANKE-KASSE
City BKK
branding, Campaign, E-Commerce, Identity, social media, storytelling
KRANKE-KASSE
MB TECHCENTER
MB TECHCENTER
DAIMLER AG
branding, Interface
MB TECHCENTER
DIESEL STYLE LOUNGE
DIESEL STYLE LOUNGE
DIESEL S.P.A
branding, Campaign, E-Commerce, Motion
DIESEL STYLE LOUNGE
ADIDAS Y-3 MYSTIC GARDEN
ADIDAS Y-3 MYSTIC GARDEN
DIESEL S.P.A
Campaign, Interface, storytelling
ADIDAS Y-3 MYSTIC GARDEN
AUDI A4
AUDI A4
AUDI AG
Campaign, Interface
AUDI A4
ADIDAS Y-3 TIMESHIFTED
ADIDAS Y-3 TIMESHIFTED
ADIDAS AG
E-Commerce, Interface, Motion
ADIDAS Y-3 TIMESHIFTED
A4 GLOBAL DRIVES
A4 GLOBAL DRIVES
AUDI AG
Campaign, Interface
A4 GLOBAL DRIVES
Audi R8
Audi R8
AUDI AG
branding, Campaign, Interface, Motion, storytelling
Audi R8
AUDI Q7 GLOBE
AUDI Q7 GLOBE
AUDI AG
branding, Identity, Motion
AUDI Q7 GLOBE
ARGONAUTEN VISUAL IDENTITY
ARGONAUTEN VISUAL IDENTITY
Argonauten G2
Identity
ARGONAUTEN VISUAL IDENTITY
MB Moments
MB Moments
Daimler AG
branding, E-Commerce, Identity, Interface, Motion
MB Moments
HUIDI LAUHOFF
HUIDI LAUHOFF
Huidi Lauhoff
branding, E-Commerce, Identity, Interface
HUIDI LAUHOFF
A PERFECT DAY
A PERFECT DAY
Gesa Sander Illustration
branding, Identity, storytelling
A PERFECT DAY
SCHMIDT FOTO
SCHMIDT FOTO
Thomas Schmidt Fotografie
branding, Identity, Interface
SCHMIDT FOTO
KLAARKIMING
KLAARKIMING
Klaar Kiming
branding, Identity, Interface
KLAARKIMING
NASA 2.0 VIVID
NASA 2.0 VIVID
n.a.s.a.2.0
Identity, Interface
NASA 2.0 VIVID
Thomas Popinger
Thomas Popinger
Thomas Popinger
branding, Identity, Interface
Thomas Popinger