Multi-channeled long-lead campaign to provide insights for prospects of the new Audi Q7.
The biggest multi-channel marketing project undertaken by Audi for the launch of a new model is proving its worldwide appeal, with 110,000 prospects now registered on the company’s online portal, “Q7 Globe”. This ‘virtual world’ of the new Q7 SUV features a film showing images of test trials of the camouflaged Audi Q7 in the desert;
designers explaining the styling of the future Audi SUV; photos and film clips of the Q7 as downloads; exclusive information about the technology, and even a global competition. Even though the Audi Q7 will not have its premiere until the Frankfurt Motor Show in September, the “Q7 Globe” online portal is already providing insights for prospects of the new Audi model.
