Initial Design and Concept Development for Audi’s Brand Platform ‘Vorsprung durch Technik’.
Always giving the user the best experience depending on his device was an important premise
Regardless if surfing the web from home or while on the move, on a desktop, tablet or mobile: the VdT content-stream can be customized to the user’s own demands and always comes up with actual and interesting topics.
The Liquid Metal Explorer: Starting with a bubble of liquid Aluminium…
…the user can freeform it to any form he likes to and save or share it with others.
Sound-Designer module: Electric cars usually don’t have an engine sound.
With this tool, the user can produce his custom engine-sound and try it out.
The ‘God-Mode’ is an alternative approach to navigate interesting content
Like a heatmap, bigger and colored bubbles mark the most visited content
