Oliver Hinrichs

In this microsite, users embark on a journey into surreal, 3D underwater worlds. Ocean life and climbing plants serve as the backdrop to the current Diesel collection. Users are fascinated by the visual surroundings. And also have to fulfil a mission: discover treasures hidden in the depths of the sea. The background consists of fantastic illustrations. With lots of bizarre flora and fauna. Besides the unique brand experience, the Diesel Style Lounge is also easy to maintain. Like floating in a weightless atmosphere, form and function enter a powerful symbiosis.

Shooting and realization was quite a challenge, primarily in terms of time and budget. We asked a lot of production companies, each one answered with different approaches on how to achieve the liquid effect of being under water. The most amusing proposal was throwing the human models into a water basin based in London.
Surely not a bad idea, but since the models could not hold their breath for that long time, we had to come out with another solution.

That’s why we approved another technical installation, using green screen, a big fan and a rig, which could lift the model in a heigh of approximately 3 meters. Funnily, one of the models was the part of a former travelling circus, so hanging under the ceiling was no big thing for her. Unfortunately one male model was skateboarding one day before and broke a rib, with the result, that he could take his plane straight back home.