Development of a multi-channel youth campaign for German Health Insurance company City BKK.
The homepage of the Kranke Kasse
Self-healing ist the easiest way to get cured (under some circumstances). Therefore we developed a tool, where users could send out their wishes to someone feeling sick in an ironic way. First, the user choose between a male or female protagonist and makes a choice out of the most common symptoms and finally sends a message to someone.
A personalized movie then gets generated with our protagonist having pity on the receipient. By pressing secret shortcuts on the keyboard, the user could even get more pity. The personalized movie could also be shared with friends on facebook.
British actress Franky Wedge was casted as sexy nurse Anke Krassek. Surely she can cure anything on anyone!
The kakasukra blog, where one camaign protagonist was searching for hot shit start-up ideas
One of the virals, we created for the youtube channel: the custom chicken tattoo studio for animals.
