Concept development for an online campaign to promote the Y-3 fashion collection Fall/Winter 07
A product-focused brand experience created as part of a visionary website. The concept breaks with expectations and firmly positions the luxury fashion label Y-3. In time-delayed sequences, models stroll through an urban environment. Users control where the models walk and can view clothes in detail.
The models each have their own audio track. And the mix of models creates a distinctive world of sound – which users can arrange according to individual preferences. Users don’t just control what is happening. They change time too. They are the directors of their own urban fashion show.
